
Because your dreams deserve more than templates - they deserve strategy, clarity and soul.
I am Bernie Hung, a lawyer, coach, property investor, designer and serial entrepreneur with almost three decades of experience helping ambitious founders, professionals and heritage visionaries turn ideas into assets, chaos into clarity, and vision into legacy.
From global boardrooms to heritage estates, I have advised multinationals, built my own law firm and coached clients across continents. My mission is simple: to help you be the best in your world with wisdom, integrity, courage, strategy and massive action.













I don’t believe in law as red tape or cost; I believe in law as an engine for growth when you use it right. Through my consultancy, I help entrepreneurs, creatives, coaches and heritage owners transform legal from a cost centre into a value-building asset for generations to come.
Access essential legal templates, updates and live calls with me - for the cost of a few coffees a month. From startup contracts to brand protection, this is the legal safety net that all real-world entrepreneurs must have.
Have a burning issue or a complex deal? Book a one-to-one session now for tailored legal and strategic advice across deal structuring, contracts, intellectual property, brand protection and cross-border commercial issues.
A practical, heartfelt practical guide in your pocket to help you build and protect your business with confidence, one filled with pragmatic tips, checklists, and investor-ready wisdom that you can use immediately.
I serve the kind of people who refuse to settle: founders, professionals, creatives, coaches and visionaries who want to unlock their full potential, lead with purpose, live a life that aligns with who they truly are, and make the world a better place.
Drawing from decades of leadership, law, business and life experience, I blend logic with intuition, empathy, strategy with soul. My clients don’t just perform better - they become better.


Authenticity, Motivational and Performance Coach
Jay Shetty Certified Life Coach
MBTI Stage I & II Practitioner & Feedback Coach
Member of the Association for Coaching
Member of the Henley Centre for Coaching, Henley Business School, University of Reading




£5,000
Weekly 1-hour session
3 months (20% student discount available)
This isn’t therapy. It’s transformation. You’ll gain clarity, confidence and momentum — and design a life that feels as good as it looks.

HeritageV™ was born from a deeply personal story. My father was a gifted photographer who spent his life capturing the soul of old Hong Kong: the street markets,
fishing villages and quiet corners of a city in transformation. His photographs, full of truth and poetry, remained unseen for decades until my family recently restored and published them.
Watching his work come alive again was more than an act of remembrance, it was a revelation. I realised that heritage - whether in a family archive, a historic estate or a legacy brand - holds immense, often unrecognised value waiting to be rediscovered and renewed.
HeritageV™ is not an estate agency or property company. It is a new kind of highly personalised ecosystem dedicated to transforming the invisible wealth within heritage into living enterprise. We help owners and custodians of heritage property as well as owners of legacy brands uncover the intellectual property, stories and artistry that define their identity, and structure them into sustainable, enduring value.
By combining law, intellectual property, design and strategic storytelling, HeritageV™ gives new life to what time has left behind. It helps heritage estates turn archives into assets, and heritage brands expand globally without losing their soul. Our clients are not just preserving history, they are shaping its future: creating prosperity with meaning and legacy with purpose.
My passion is to help you uncover what is been hidden in plain sight: the intangible assets, the untold stories, the pearl buried beneath the haystack. Too often, people look back and wish they had acted sooner to protect or share what truly mattered. HeritageV™ exists to make sure those regrets never take root; it exists to ensure that beauty, craft and memory that spark joy are never lost to time, but transformed into living value for generations to come.
Be among the first to experience this movement. Sign up today to receive early invitations and exclusive access to the launch of HeritageV™ where heritage finds its new life and legacy becomes the future.

Charlotte, an aspiring fictional fashionista, knows that the journey is just as important as the final goal. Her secret? Life hacks! In Bernie’s critically acclaimed young adult novella, Charlotte offers 55 tips to help sustain motivation and establish organised routines to reach your full potential. It’s okay if you’re not an accomplished entrepreneur just yet. This empowering guide explains that success can be found even in the smallest things.
Just a few examples:
Befriend your fears and soothe yourself through activities that connect you to the mind, heart, body, and soul.
Organise your time and increase your productivity without losing sight of the much-needed quality of life;
Improve your relationships with everyone around you and safely express repressed feelings.
Improve your relationships with everyone around you and safely express repressed feelings
“A well-written and compelling book that will help you achieve your extraordinary or unimaginable dreams. The defining soul-stirring sentence in the book, ‘My level of hope is directly connected to how bad I want something to happen’ is what I thought was one of the most evocative and powerful parts of the book that is written over four sections and 55 small chapters. What I loved most in the books were the chapters, ‘Celebrate small wins’, ‘Cut the CRAP’, ‘Find the Lion’s Courage’, and ‘Ask What Did I learn from This Failure?’. Highly recommended book for all those entrepreneurs and seekers aspiring for something exceptional to happen in their lives.” Pat Michell, USA
For nearly 30 years, I’ve walked between worlds - from Linklaters to luxury brands, from Asia to the UK, from boardrooms to listed buildings. I’ve seen that success isn’t about where you start, it is about clarity of vision, courage in execution, and the willingness to rewrite your own story.
Today, through law, business, coaching, property and creative ventures, I help people and brands discover their hidden potentials, protect and monetise their intangible assets, rise beyond borders, and become their own definition of extraordinary.
Because legal protection and personal growth are two sides of the same coin: both are about ownership: of your work, your worth, and your world.


“I have known Bernie for over ten years since we worked together at a leading global luxury fashion house. My current company has engaged Bernie for legal consultation since 2017. Our business covers retail and wholesale in Asia Pacific which is a diverse and complicated region for us with eight different jurisdictions. With her solid experience in luxury business, Bernie provides not only professional legal advice but she is working like our in-house legal counsel supporting our business with genuine interest and sincerity. She was instrumental in setting up the online business legal policies when I was developing our eCommerce business for the region. Bernie is our trusted business partner who offers wisdom and structured approach to complicated situations. She is also a great friend with amazing energy and passion for what she loves doing. I do not know anyone else (at a personal level) who could achieve so many things in such a short time – as far as I know, she is an excellent lawyer, a multinational business owner, a professional coach, an author, a trained barista, and a mother of two! Bernie is truly inspirational and a wake-up call to the purpose of life and what one can achieve with an abundance mindset as well as strategies and methods that work.”

“I met Bernie on my first business trip to Hong Kong when I had just taken over as Worldwide Corporate Security Director of a well-known luxury multinational corporation and Bernie was already acting as Senior Counsel and right-hand woman to the Asia Pacific General Counsel. I approached her to understand the operational and environmental complexities of my role in that part of the world. My first impression of Bernie was that she was technically very knowledgeable and had a dynamic and fluid view of business activities. She was able to provide an authentic interpretation (which I needed at that time) of how to read some of the facts and the unwritten with an eye that was not my own, and she did so very naturally and politely despite it being the first time we spoke. Over the years I got to know her better and also appreciated her joie de vivre and humour very well mixed with a thoughtfulness and depth that on many other people would have been out of tune. Bernie is like that, a big heart, a quick, sharp and thirsty mind that she knows how to use to the best of her ability by adapting it to every situation. Another aspect that I immediately appreciated about Bernie is her self-awareness; you understand that she is aware of her qualities and talents but she never abuses this awareness; all she has to do is make her interlocutor understand that she is present to herself, always, even under stress. It’s amazing how she manages to guide and control her powerful vital energy without fumbling; she knows how to dose and channel it when and where it’s needed. Over time our relationship has been strengthened through mutual respect and esteem; yes, because Bernie is not seduced by the role and power attached to the role of whoever is in front of her, but only by the heart and mind with which she is interacting. In other words, she manages to be herself in every situation without having to betray her values or renounce, even for a moment, her grace and her sunny kindness. It is this skilful mixture, this balance that is impossible for many and unstable for others, that makes Bernie a truly special person; not only she is aware of her moral and emotional heritage but she knows how to exploit it and use it without waste and without excess.”

“Bernie has an incredible amount of wisdom that I seldom see in a single person. I find her to be fully understanding of the level each client is at. She explores each of my boundaries with utmost love and clarity. The inquisitive mind on her shoulders does not easily ‘accept’ any of my limiting beliefs. Bernie is quick to get me explore my thinking by asking open-ended but still precise questions, in order to help me see my intellectual and other short-comings. She makes no assumptions and effectively helps me expand the boundary of my vision and thoughts without me even realising that I just got myself unshackled from what might have been decades of old cultural or childhood beliefs. Her power as a coach in accepting a client’s apparent limiting beliefs and not negatively judging them, not beating around the bush (so to speak), and helping me discover where and why those beliefs existed in the first place, is phenomenal in my opinion. She knows exactly ‘what to leave alone’ and how to guide an intelligent client realise and change course from a limited mindset within minutes of a discussion…..”

My name is Andrew Mullins, and I too am a Coach, a Guide, a Mentor – a Knowledge Adventurer. As a result of being coached by Bernie, I have gotten not only more clarity, I am more motivated and even more excited and energised to keep doing what I do in my life. Bernie is very personable as well as quite structured. Bernie is well-accomplished in her own right, which I think helps enable her to recognise and catch people when they are going through ‘their stuff’ – a totally normal and human experience, and as such Bernie is quick and able to keep one on track – and that is what I needed at times; so thank you Bernie for helping to declutter the way on my path. Again, Bernie is more than a coach, she too is an entrepreneur, as well as a published author and personal development aficionado and much more too – she’s a mother – the most important, demanding, challenging and rewarding role of all, which brings even more wisdom to what she does. If you are looking for a coach who will work with you, for you, not ‘blow-smoke-up-you-backside’, in other words give it to you straight, while holding a safe space within which to open-up, along with holding you accountable and getting you to where and what you want, then I totally and without reservation recommend Bernie, you’ll be so glad you did.…..” Click here to read more.

“Bernie and I worked closely together in the old (well – not that old!) corporate days in Hong Kong. I could see and experience back then her vocation to strive for excellence but always to humbly support and help everyone around her. Quite an amazing gift finally fully blossomed!”

“I’ve had the pleasure of knowing Bernie for a number of years, both personally and professionally. What continues to impress me is how she dedicates 200% into everything she sets her heart and mind to. She has the keen ability to harness all her experiences in life and impart that wisdom to others. She turns challenges into opportunities and excites others into chasing their dreams and reaching their goals. It’s absolutely amazing all that she has accomplished since I met her, and it’s no surprise she wants to help others find the confidence to do the same.”

“I want to thank Bernie for helping me get clarity on issues I was facing. We often don’t see things clearly when we’re in it day in day out. Bernie was great at making me comfortable to think and reflect on them. Being there for me and asking the right questions she helped me to find answers and to identify things I could do to move forward. I moved past them within a week of having my session with Bernie!”

“I have had coaching sessions with Bernie for a few months now. At each session, Bernie lends her listening ears with patience, and through asking powerful questions she guides me to discover what else I could possibly uncover in my circumstances, which has been absolutely useful for me to tackle each context. These self-reflections are like little reminders to myself, but as we are all being distracted by too many daily routines, these little reminders do help me make progress in stalled situations. I find this life coaching experience a valuable one, it is like a ‘magical enlightenment’ guiding me through puzzles in my life. I always have an entrepreneurial spirit in my career, and Bernie has encouraged and helped me strengthen my creativity throughout this coaching experience. I would not hesitate to recommend Bernie to anyone who seeks to be a better version of themselves.”

“Bernie is a compassionate listener and a very good coach. Each time I work with her she brings a new perspective to the issue we discuss. I recommend Bernie with all my heart.”

“I have been working with Bernie in her professional capacity for a long time, I find it comforting and fortunate to have such a capable and reliable person to guide and assist when I need. Bernie is experienced in various business matters and she works extremely efficiently. She is patient and willing to use her time to explain complex concepts in simple terms to me. I am impressed with her efforts and I am sure other people who have worked with her feel the same. Personally Bernie is a cheerful, honest and knowledgeable friend. Her passion and dedication to her businesses inspires me a lot. I know that if I refer friends or clients to her, they will be in trusted and capable hands of someone who truly cares.”

“I worked with Bernie from June of 2020 to January 2021, I was new to coaching and nervous about working with a coach. When I first began working with Bernie I struggled with issues of confidence, imposter syndrome, vulnerability, and maintaining motivation. Over the 7 months I worked with Bernie, I saw dramatic improvements in all of these areas. Bernie is an excellent coach, she constantly pushed me to think harder, dig deeper, and never let me off the hook when I was trying to evade a question. This is something I greatly appreciated about her process, in every session she created an environment where I felt safe sharing ( a challenge since I don’t like being vulnerable), a place where I felt like I could be my authentic self, and she assisted me in reframing many negative thought patterns that were holding me back. One aspect of Bernie’s coaching style that has impacted me greatly is her excellent ability to help me as the client brainstorm my options and create powerful, simple goals. I can confidently say that I am a different person for the better since working with Bernie. Her attention to detail, care for clients, and dedication to helping an individual to be their best comes through in such a genuine manner, it would be hard not to grow working with her! I would highly recommend working with Bernie, and know that in the future if I am in need of a coach again I will definitely seek out Bernie again.“

“Bernie is a very kind and motivating coach. Her questions are thought-provoking and will help you gain insight about yourself. She is punctual and helpful. Bernie is a very good listener and I had amazing coaching sessions with her.”

“Bernie was my first coaching experience and it was definitely a delight. She was professional and she did a wonderful job by challenging and pushing me to face my own fear in my career growth. It’s amazing how everything I needed to combat that fear was already in me, and I just simply needed someone to help me find it. I want to thank Bernie for helping me find my own confidence to accelerate my progression in my career, and in life.”

“I find Bernie’s coaching style unique and insightful! She will help you dig deep and find your own answers.”
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